HEY, ENTREPRENEUR
IT'S TIME TO GROW.
Ready to kick some life into your business with the power of Facebook™ & Instagram™ ads?
HEY, ENTREPRENEUR
IT'S TIME
TO GROW.
Ready to kick some life into your business with the power of Facebook™ & Instagram™ ads?
LET'S CHAT
We are a boutique ads agency dedicated to helping entrepreneurs navigate the information-overload of online advertising so that our clients can increase their profits and expand their reach WITHOUT the guesswork.
We believe in authentic marketing using ads that don't feel like ads. We aren't into scarcity marketing that only appeals to pain points — selling abundance and transformation turns out to be a wickedly effective marketing strategy.
We have a tested and industry-proven marketing strategy that hits the mark between making mad profits and spreading good vibes in the online world through your brand.
LET'S CHAT
We are a boutique ads agency dedicated to helping entrepreneurs navigate the information-overload of online advertising so that our clients can increase their profits and expand their reach WITHOUT the guesswork.
We believe in authentic marketing using ads that don't feel like ads. We aren't into scarcity marketing that only appeals to pain points — selling abundance and transformation turns out to be a wickedly effective marketing strategy.
We have a tested and industry-proven marketing strategy that hits the mark between making mad profits and spreading good vibes in the online world through your brand.
We're not your average ads agency. We offer a comprehensive solution.
When you work with us,
you'll walk away with a
well-rounded strategy that will
lock in your success.
Custom Strategy + Funnel Blueprint
Copy-paste marketing may sound clean and easy, but the hard truth is that "one-size-fits-all" marketing only works for... well, the few it works for.
With us, you'll receive:
In-depth, collaborative onboarding process to thoroughly understand your business and goals and craft a personalized approach using the most effective strategies and techniques in the industry.
Full funnel custom blueprint
Custom ads strategy based on your business, target customers, budget, and goals.
BONUS: Organic social media starter kit to post in alignment with paid ads (yes, this can decrease your CPA!).
Messaging + Brand Story Development
Okay, real talk: ads don't bring a ROAS unless there is an alignment between your brand and the customer you're trying to reach. We take you through our signature process to develop (or update!) this essential asset.
With us, you'll receive:
Company Marketing Messaging Document that will serve as the link between your target avatar and your marketing and provide the foundation for all copywriting throughout the funnel.
Copywriting throughout your funnel (ads, emails, landing pages) that turns heads and wins raving fans.
Full-Funnel Approach For Optimization + Hands On Support
We get it... "ads-testing" sounds pretty
un-sexy, but it's part of what brings in anywhere from a 5x to 116x ROAS for our clients. We implement our tested and proven
strategies to quickly and efficiently run tests
and find exactly what's working for
your unique business.
With us, you'll receive:
Daily monitoring of the campaign progress
Weekly tracking sheets to keep you in the loop
A full-funnel approach to optimizing your campaigns to the point where it's converting like a well-oiled machine
We're not your average ads agency.
We offer a comprehensive solution.
When you work with us, you'll walk away with:
Custom Strategy + Funnel Blueprint
Copy-paste marketing may sound clean and easy, but the hard truth is that "one-size-fits-all" marketing only works for... well, the few it works for.
With us, you'll receive:
In-depth, collaborative onboarding process to thoroughly understand your business and goals and craft a personalized approach using the most effective strategies and techniques in the industry.
Full funnel custom blueprint
Custom ads strategy based on your business, target customers, budget, and goals.
BONUS: Organic social media starter kit to post in alignment with paid ads (yes, this can decrease your CPA!).
Messaging + Brand Story Development
Okay, real talk: ads don't bring a ROAS unless there is an alignment between your brand and the customer you're trying to reach. We take you through our signature process to develop (or update!) this essential asset.
With us, you'll receive:
Company Marketing Messaging Document that will serve as the link between your target avatar and your marketing and provide the foundation for all copywriting throughout the funnel.
Copywriting throughout your funnel (ads, emails, landing pages) that turns heads and wins raving fans.
Full-Funnel Approach For Optimization + Hands On Support
We get it... "ads-testing" sounds pretty
un-sexy, but it's part of what brings in anywhere from a 5x to 116x ROAS for our clients. We implement our tested and proven
strategies to quickly and efficiently run tests
and find exactly what's working for
your unique business.
With us, you'll receive:
Daily monitoring of the campaign progress
Weekly tracking sheets to keep you in the loop
A full-funnel approach to optimizing your campaigns to the point where it's converting like a well-oiled machine
What if we told you that you can grow your business exponentially without so much as lifting a finger?
If you've ever experienced the frustration of investing in Facebook™ and Instagram™ ads only to feel like your hard-earned cash was just slipping through your fingers...
We want to build you a strategy where clarity is queen and every penny spent is in service of growing your biz.
Running successful Facebook™ ads isn't exactly easy.
It's so much more than throwing up some simple pictures and copy and calling it a day.
Here's the truth:
Marketing on social media is a no-brainer for any business serious about growth.
Investing in online marketing is essential, but doing it right is even more essential. ROI is what we're after. Period.
Here's where we come in:
What if I told you that for every $1 you invest, the potential to see returns of $5, $10, $25 and beyond is not just a possibility, but a reality.
We take pride in our ability to deliver concrete results to our clients by using proven strategies to help your business grow and craft a funnel that will work for years to come like a well-oiled machine.
What if we told you that you can grow your business exponentially without so much as lifting a finger?
If you've ever experienced the frustration of investing in Facebook™ and Instagram™ ads only to feel like your hard-earned cash was just slipping through your fingers...
We want to build you a strategy where clarity is queen and every penny spent is in service of growing your biz.
Running successful Facebook™ ads isn't exactly easy.
It's so much more than throwing up some simple pictures and copy and calling it a day.
Here's the truth:
Marketing on social media is a no-brainer for any business serious about growth.
Investing in online marketing is essential, but doing it right is even more essential. ROI is what we're after. Period.
Here's where we come in:
What if I told you that for every $1 you invest, the potential to see returns of $5, $10, $25 and beyond is not just a possibility, but a reality.
We take pride in our ability to deliver concrete results to our clients by using proven strategies to help your business grow and craft a funnel that will work for years to come like a well-oiled machine.
Ready to explore how Facebook™ and Instagram™ ads can transform your business?
TAKE THE FIRST STEP AND SCHEDULE YOUR
FREE STRATEGY CALL
WITH US.
Ready to explore how Facebook™ and Instagram™ ads can transform your business?
TAKE THE FIRST STEP AND SCHEDULE YOUR
FREE STRATEGY CALL
WITH US.
What we do
The ads themselves are just one part of the process... let's say, the tip of the iceberg.
Researching and strategizing about your positioning, messaging, target avatar, and branding isn't only reserved for mega corporations.
We work diligently with our clients to nail down these essential elements of your marketing, so that your ads strategy isn't just a shot in the dark.
What we DON'T do
Let's be clear: our metric of success as an agency is how well we can serve our clients and help them reach their goals.
We don't just set it up and walk away. We don't shoot for vanity metrics like clicks and engagement — conversions is always goal.
We understand the difficultly of sifting through shady marketing agencies and the challenge of finding a good fit in a marketing partner. We strive to stand out in the industry with transparency and authenticity.
For that reason, we only take a handful of clients each month so we can give them the same level of focus and attention as a business partner would.
We're here for you each step of the process as we build your marketing machine.
Who we work with
We work with coaches, consultants, creatives, and service-based businesses — really anyone out there making a difference in the world through entrepreneurship. We LOVE helping business owners make their vision come to life.
here's where we come in:
What if I told you that for every $1 you invest, the potential to see returns of $5, $10, $25 and beyond is not just a possibility, but a reality.
We take pride in our ability to deliver concrete results to our clients by using proven strategies to help your business grow and craft a funnel that will work for years to come like a well-oiled machine.
What we offer
Take out the guess work, reach your goals, and focus on what you do best.
Full-Service Monthly Ads Management
In-Depth Onboarding Process
Collaborative meetings to get oh-so clear on your company positioning, messaging, and ideal customer. We want to represent your business and work in alignment with your goals.
Social media consulting and video strategies.
We craft an individualized marketing plan based on your unique business using proven techniques and strategies.
Full Funnel Approach
Built-for-you sales funnel that converts.
Copywriting that converts.
Done-for-you ads that include captivating, creative content and exceptional copywriting.
Powerful Ad Campaigns Without
You Lifting A Finger
Strategically crafted and continually optimized ad campaigns using proven techniques and strategies.
Thorough audience research and testing, customized targeting, precise pixel placement, and ad optimization.
We know how busy business owners are. We want to come alongside you so that you can focus on your business.
Hands-On Support
Weekly reports — we keep you in the loop.
If you work with us, we are coming alongside you as a business partner and personal ads strategist.
We are a boutique ads agency, meaning, we only take on a small handful of clients per month so we can give you our 100% dedication and expertise.
YOU FOCUS ON YOUR ZONE OF GENIUS
...and we'll do the rest!
YOU FOCUS ON YOUR ZONE OF GENIUS
...and we'll do the rest!
Why work with us?
Get the results you need to take your business to the next level.
Our approach to advertising is authentic and organic, seamlessly integrating into the feed like a post from your friend.
Take out the guess work, reach your goals, and focus on what you do best.
We provide 1:1 attention and work closely with our clients to achieve our goals.
We don’t do gimmicky — we focus on creating marketing funnels that bring REAL results and get you in touch with the people already looking for what you have to give.
What sets us apart?
We are a boutique ad agency. Meaning? We only take on a handful of clients per month so we can give you our 100% dedication and expertise.
We are not here to compete with larger corporate ad agencies. We take pride in our work and our integrity. We want to be sure that we can give you our full focus and making sure you get the life-changing results you seek.
We are very selective on who we work with, so we can make sure to provide exceptional and personalized quality that stands out in this industry.
We are NOT happy unless you are, and we will go above and beyond to make sure we meet and surpass your expectations. It's our pride and joy!
Andrea, entrepreneur
"In a world of information overload, empty promises, and people claiming to be the "best" without backing up those claims, Holly brings a fresh air of authenticity, creativity, and empathy. As an entrepreneur, it's the "downs" moments in my business that I've learned valuable lessons. Holly came in one of those moments, she provided me with true perspectives that reminded me about what business is all about: people. For business owners and entrepreneurs looking to get big results with their marketing efforts as well as a true partnership aligned with authenticity, and transparency then Holly is that partner for you!"
Dawson, business owner
"Holly at Blossom & Byte Marketing is amazing to work with. As a small business owner, I'm constantly focused on what will help my business grow and eliminating useless expenses that don't help my business. Holly thinks with this frame with advertising. She's not just pushing stand on ads and watching my money spend, she is constantly strategizing with me to help me define my client avatar and targeting an audience that will bring money back into my business. We've seen an excellent return so far and are very excited to continue seeing results in the future! "
Ray Klug, business owner
"I just recently started a new business called Whitetail Forestry. I was having a hard time getting the business off the ground and knew I needed some help. That is when I reached out to Holly at Blossom and Byte. It did not take long before I realized that Holly is very professional and has a lot of knowledge and insights about how to advertise a business. She really took the time to listen and understand what my business objectives were. The first thing she did was to build me a really great website to direct potential customers to. Then she went to work on strategic advertising targeting the people who are seeking a service business like mine. I was amazed at how quickly Holly became acquainted with the type of business I was launching; but the thing that impressed me the most about Holly was that she seemed to be just as excited about my business as I was and I truly believe she is! I highly recommend working with Holly! Not only is she very professional and knowledgeable with her business, but she has an energizing way of motivating you to take the next step to continued growth in your business."
Ready to explore how Facebook™ and Instagram™ ads can transform your business? Take the first step and schedule your free strategy call with us.
Ready to explore how Facebook™ and Instagram™ ads can transform your business? Take the first step and schedule your free strategy call with us.
THE ATTUNED ENTREPRENEUR
Storytelling That Makes Millions
So, it’s 2024. We know social media channels are always fluctuating, but there’s a big change that’s been brewing for the last few years and it’s about to hit its full fruition.
And it’s simply the fastest way to build trust and rapport in your paid marketing.
It’s the least sleazy, most “good vibes” approach to positioning your business.
It brings consistency to your organic social media, and the exact kind of predictability in your brand that every business unquestionably needs to scale.
And what’s this secret sauce I’m talking about?
Storytelling
Humans notice and remember stories FAR more than they remember facts or statistics. It’s been this way for hundreds of thousands of years, and it’s not changing any time soon.
Done is the age of hyper-curated content, perfectly aesthetically designed visuals, and video content shot and edited with expensive gear and software.
Authentic content screams over the noise in the newsfeed — it’s a refreshing alternative to endless “how-to” content and impersonal professional videos.
If you haven’t noticed it already, unedited, uncurated content is HOT these days. It works for organic social media and it works for ads, too.
My clients are often surprised by this.
So I wanted to take a moment here to explain just why storytelling is so powerful in marketing (and why I didn’t make this up).
1. Storytelling Is Human
Storytelling is as human as it gets. We’ve been telling stories for thousands of years, and it’s ingrained in our DNA to be drawn to them. It’s the same structure that keeps you reading a great book or binging a TV series.
Writing and sharing stories is one of the oldest human activities. We’ve been doing it for around 36,000 years (as far as we know), and it hasn’t gone anywhere in the modern world.
We cannot help but be drawn in by a great story.
Think about how stories are formed:
The opening/context/hook
Something goes terribly wrong
Resolution/happy ending
A bulk of what makes up good copywriting is to get the reader to read the first line, then the second, then the third, and so on.
A high-converting funnel will take viewers through a journey of discovery, trust building, and helping them to see that the solution you’re selling is the resolution to their story.
Good marketing and good stories share the exact same goal: to get you hooked and to stick around for the ending.
2. Ads That Don’t Feel Like Ads
The magic of storytelling in the context of paid ads, email marketing, and funnels is that taking a story-based approach immediately catapults your ads out of the realm of “ew, I’m being sold to,” to genuine, authentic curiosity.
Let’s put it this way. We’ve all seen a billion ads in the newsfeed at this point, and we’re much more aware that we’re being sold to — especially compared to, say, a decade ago.
Here’s the caveat: not just any old story will work.
Your brand story should be authentic and true, and also relate to what you're selling.
That’s where being customer-focused comes in.
The story you position your brand around has to be crafted with the deepest level of understanding of your target audience.
Many times, this really isn’t that difficult, as you yourself as the business owner have often been exactly where your target audience is currently at, and the solution you’re selling is the exact solution that helped you transform your life.
3. Storytelling Builds Relationships With Potential Customers
Possibly one of the biggest traps I see business owners fall into with their marketing is to focus too much on how awesome their stuff is, and totally forget about why a potential customer should even care.
You often have to step out of your own shoes and see your business through the lens of a total stranger.
Why should someone care about what you’re selling? What’s in it for them?
I always like to apply the “so” rule. For every statement you make about the stuff you’re selling, add “so” to the end and see if you can fill in the blank.
Example:
“Highest Quality Carpet Cleaning”
….soooooo, what?
“Highest Quality Carpet Cleaning So You Don’t Have To Feel Embarrassed About Your Nasty Carpet When Your Mom Comes Over”
Just being silly here. (:
Many businesses just state what they do without also speaking up about what makes them different, what makes them unique, and why should people even care.
Don’t just state what you do and call it a day. If you can’t articulate why someone should buy your stuff and what’s in it for the customer, you likely need to do some work on your offer.
4. Storytelling Requires You To Refine Your Offer
Allow me a quick detour from talking about storytelling to make a point.
Your offer itself is the most crucial part of having successful marketing. Not even the best copywriting, the best graphic design, the sleekest website, or the highest budget can fix a bad offer.
What do I mean by your offer? Your offer is essentially the transformation your very specific target avatar is buying from you.
Remember: people don’t buy stuff, they buy transformation. They buy a different life.
The slightly crude line my mentor has taught me is that “you can’t roll poop in glitter and expect it to sell.”
Now more than ever in the age of constantly being bombarded by content, your offer itself needs to be compelling.
For the purposes of putting together marketing assets for Facebook and Instagram ads, I like to think of the offer in two parts: the transformation the customer is buying, and the special hook to get them to act now.
Your offer is what you’re selling. The hook to get customers to act now might be a free download, a free training, 20% off, a bonus, a free consultation, etc.
Okay, back to storytelling…
The reason your offer is so crucial to have refined in order to have a high-converting brand story is that the final part of your story, the resolution, has to position your offer as the beginning of the resolution for your client.
I know that’s a lot, but chew on that for a bit and it all starts to come together!
5. Key Takeaways For Crafting Your Brand Story
Key takeaways:
Refine your offer
Know your target audience backwards and forwards
Always bring it back to, “why does this matter to the person I’m selling to?"
Be authentic and genuine — it speaks volumes online
If you’re looking to improve your marketing skills for social media ads, be a conscious consumer when you’re scrolling in the newsfeed and take notice of story-based ads that most definitely will catch your eye.
This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. Facebook is a trademark of Facebook, Inc. DISCLAIMER: Any sales figures I stated above or stated on my Facebook page are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT OPT-IN to my workbooks OR book a strategy call. Let's chat and see if we're a good fit.
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