About The Founder
Hey! I’m Holly, owner of Blossom & Byte Marketing.
I LOVE working with other entrepreneurs. In fact, that’s a huge reason I got into the business of marketing. Entrepreneurs tend to be such interesting mixture of abundant, creative energy and cold, hard resiliency.
I’m a classically-trained pianist, avid world traveller, writer, photographer, and pour over (coffee) enthusiast. I’m a creative at heart, and I love how business is essentially a playground for creative, motivated individuals who have the guts to take charge and craft their life experience. My decades spent studying music have had a radical effect on how I understand the form and function of marketing — of flow, of human perception, grit, determination, and follow-through.
It’s my passion to partner with other creative entrepreneurs and strategically craft top-of-industry marketing that has the potential to make any business launch into the big leagues. It scratches that same itch as any other creative endeavor.
Hey! I’m Holly, owner of Blossom & Byte Marketing.
I LOVE working with other entrepreneurs. In fact, that’s a huge reason I got into the business of marketing. Entrepreneurs tend to be such interesting mixture of abundant, creative energy and cold, hard resiliency.
I’m a classically-trained pianist, avid world traveller, writer, photographer, and pour over (coffee) enthusiast. I’m a creative at heart, and I love how business is essentially a playground for creative, motivated individuals who have the guts to take charge and craft their life experience. My decades spent studying music have had a radical effect on how I understand the form and function of marketing — of flow, of human perception, grit, determination, and follow-through.
It’s my passion to partner with other creative entrepreneurs and strategically craft top-of-industry marketing that has the potential to make any business launch into the big leagues. It scratches that same itch as any other creative endeavor.
One of the strongest foundational values in my own business is authenticity. I, too, am tired of seeing ads for the “biggest and best” constantly. The truth? What we all really need is solid, tried and true business wisdom and trustworthy team members to hash out the details with. Instead of trying to scream over top of the noise, you know what my team and I have seen work over and OVER? Being real. Down to earth. Authentic. It really does stand out amidst the noise.
If you want to connect over a cup of coffee and some thoughts the entrepreneurial journey, check out our blog below!
So, your ads aren't converting, huh? (Don't make this mistake)
You’re running ads on social media, but people just aren’t showing interest. You're stuck wondering if your targeting is off, or maybe if your ad creative needs to be better.
Chances are, you’re missing one glaring piece of what makes ads profitable on social media — knowing your target customer.
I know I know, you’re probably saying in your head something like “but I know my target customers!! They are women between the ages of 26-42, usually moms, usually married.”
If all you know about your target customers is basic demographic info, you’re missing out on a sh*tload of cash.
And here’s why:
We’re advertising to humans.
Humans with goals, needs, struggles, pain points, histories, and dreams.
The people we’re advertising to are far more than just simple demographics.
Let’s pretend you’re selling a 12 week parenting program for moms. Notice the difference between these simple examples:
Women, ages 26-42, moms, married.
Moms of young children who are busy out of their minds, dancing with burnout, craving support and empathy, constantly prioritizing everything and everyone over themselves, drink 7 cups of coffee per day, maybe feeling unrecognized for their efforts and just want to hear someone say “I see you.”
See the difference in number 2? It’s not merely about demographics; it’s about empathizing with lived experiences.
Let’s go with a different example.
Say you run a forestry and land clearing business.
Notice the difference between these examples of target customers:
Typically men, homeowners, landowners, 50-65.
Men who have worked most of their life and invested their hard earned money into their land, which is extremely important to them to take care of and maintain. They don’t own the heavy machinery required to maintain their land, plus they don’t even have time for that between work, family, and life. If their land was orderly and put together, they would feel “on top of it,” get them time back, and have more mental space for other tasks.
The reason this is beyond essential for really any marketing, but especially social media marketing, is that you aren’t selling the “thing,” you’re selling the transformation.
Amazon doesn’t sell items. It sells convenience.
Walmart doesn’t sell food and household items. It sells affordable.
Starbucks doesn’t just sell coffee — they sell an aesthetic.
If you’re a coach, you’re not selling a course or mentorship — you’re selling confidence, a happier/better life, better relationships with others or self, maybe you’re selling finally being able to take time off for vacation, a better marriage, a better divorce, a better life.
If you’re a local service business in forestry, junk removal, carpet cleaning, you’re not just selling a service — you’re selling lifting mental load and getting time back, peace of mind, etc.
Your messaging is THE MOST IMPORTANT part of your marketing.
When you get it right, your target customer will look at your ad and run to grab their wallet because they KNOW that what you have for them.
When you can articulate the struggles and goals of your target customer better than they can, you have an offer that will fly off the (metaphorical) shelves and give you the tools to craft marketing that will bring in new customers over and over like a well oiled machine.
The takeaway?
Make sure you know your target customer through and through. Go beyond the surface level. Position your offer as the solution or remedy to real life problems that real life people have.
Make sure you haven't forgotten the human element in your ads and landing page. This is exactly what will turn your messaging into cold hard cash.
If you want to connect over a cup of coffee and some thoughts the entrepreneurial journey, check out our blog below!
So, your ads aren't converting, huh? (Don't make this mistake)
You’re running ads on social media, but people just aren’t showing interest. You're stuck wondering if your targeting is off, or maybe if your ad creative needs to be better.
Chances are, you’re missing one glaring piece of what makes ads profitable on social media — knowing your target customer.
I know I know, you’re probably saying in your head something like “but I know my target customers!! They are women between the ages of 26-42, usually moms, usually married.”
If all you know about your target customers is basic demographic info, you’re missing out on a sh*tload of cash.
And here’s why:
We’re advertising to humans.
Humans with goals, needs, struggles, pain points, histories, and dreams.
The people we’re advertising to are far more than just simple demographics.
Let’s pretend you’re selling a 12 week parenting program for moms. Notice the difference between these simple examples:
Women, ages 26-42, moms, married.
Moms of young children who are busy out of their minds, dancing with burnout, craving support and empathy, constantly prioritizing everything and everyone over themselves, drink 7 cups of coffee per day, maybe feeling unrecognized for their efforts and just want to hear someone say “I see you.”
See the difference in number 2? It’s not merely about demographics; it’s about empathizing with lived experiences.
Let’s go with a different example.
Say you run a forestry and land clearing business.
Notice the difference between these examples of target customers:
Typically men, homeowners, landowners, 50-65.
Men who have worked most of their life and invested their hard earned money into their land, which is extremely important to them to take care of and maintain. They don’t own the heavy machinery required to maintain their land, plus they don’t even have time for that between work, family, and life. If their land was orderly and put together, they would feel “on top of it,” get them time back, and have more mental space for other tasks.
The reason this is beyond essential for really any marketing, but especially social media marketing, is that you aren’t selling the “thing,” you’re selling the transformation.
Amazon doesn’t sell items. It sells convenience.
Walmart doesn’t sell food and household items. It sells affordable.
Starbucks doesn’t just sell coffee — they sell an aesthetic.
If you’re a coach, you’re not selling a course or mentorship — you’re selling confidence, a happier/better life, better relationships with others or self, maybe you’re selling finally being able to take time off for vacation, a better marriage, a better divorce, a better life.
If you’re a local service business in forestry, junk removal, carpet cleaning, you’re not just selling a service — you’re selling lifting mental load and getting time back, peace of mind, etc.
Your messaging is THE MOST IMPORTANT part of your marketing.
When you get it right, your target customer will look at your ad and run to grab their wallet because they KNOW that what you have for them.
When you can articulate the struggles and goals of your target customer better than they can, you have an offer that will fly off the (metaphorical) shelves and give you the tools to craft marketing that will bring in new customers over and over like a well oiled machine.
The takeaway?
Make sure you know your target customer through and through. Go beyond the surface level. Position your offer as the solution or remedy to real life problems that real life people have.
Make sure you haven't forgotten the human element in your ads and landing page. This is exactly what will turn your messaging into cold hard cash.
This site is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. Facebook is a trademark of Facebook, Inc. DISCLAIMER: Any sales figures I stated above or stated on my Facebook page are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT OPT-IN to my workbooks OR book a strategy call. Let's chat and see if we're a good fit.
Privacy Policy
|
Terms & Conditions
Copyright © 2023 - Blossom & Byte Marketing